the art of the sale

Whether we care to admit to it or not, life is all about salesmanship. You may think of yourself being above it all, or not having anything “sellable” to offer a potentially disagreeable populous or maybe you simply have adopted a mindset that “selling” would include yourself with the slick talkers and used car salesman we have all been confronted with.

It is so far more significant than that and salesmanship deserves our attention, consideration and thought.

“Salesmanship is limitless. Our very living is selling. We are all salespeople.” ~ James Cash Penny

Character is a salesman’s stock in trade, for we must first sell ourselves. Salesmanship entails that each and every one of us succeed our acceptance by others in our professional and personal lives. This may indeed determine our success and may I go so far as to include our “happiness”. You may not think of making new friends, communicating with our families, increasing and maintaining a happy clientele or attracting the soul mate of our dreams as selling, but you are wrong.

“Each and every transaction of human existence is about selling one very important commodity, yourself. An example of kindness and respect for others is in the true sense a sale, for it is about offering of yourself in hopes of achieving a desired outcome.” ~ William Feather

Kindness need not comprise a desire for  a return on investment or a need to “close” a deal in order to provide a reward, it is simply the offer of assistance, guidance, care, love or simply a helping hand as respect for others truly is at the core of any sale.

To sell yourself, you must first accept, believe in and respect yourself for all that you can be. Getting in tune with the core of your desires to connect, engage and retain friends, family and customer communication is the secret to active and passionate involvement in our world.

“Sales are contingent upon the attitude of the salesman – not the attitude of the prospect” ~ W. Clement Stone

I have adopted a persona that depends on friendliness and a willingness to connect with people without any expectation of return. I am discovering more with each day as I practice such a selfless desire, actually lowers people’s hesitation to talk candidly, express opinions and actively reveal what they are honestly looking for. The goal is to please, to assist and to garner acceptance from strangers who may or may not have ever had a chance to discuss such things at such a level of concern ever before.

“I have a theory that selflessness and bravery aren’t all that different.” ~ Veronica Roth

If I were to admit to any selfish desire, when asked why I am so annoyingly helpful, I readily admit that referrals are the way I do business and the way I prefer to connect with like souls who may indeed believe the same way I do. To have helped someone in some way, especially when you follow-up with them afterwards to make certain that they are happy with how you had assisted them, they will remember you, most likely tell their friends and family and that is a wondrous feeling indeed.

“A person who has not been completely alienated, who has remained sensitive and able to feel, who has not lost the sense of dignity, who is not yet “for sale”, who can still suffer over the suffering of others, who has not acquired fully the having mode of existence – briefly, a person who has remained a person and not become a thing – cannot help feeling lonely, powerless, isolated in present-day society.” ~ Erich Fromm

There is a danger involved with revealing yourself too much, to make yourself too accessible, for there are those who have given up their ability to remain sensitive and may have indeed lost that intense desire to feel for their fellow man. It is all the more reason to confront the victims and damaged by life, to offer an understanding ear and to be there when they need someone, anyone who cares.

I am an optimist, I am of the belief that our desire to give more than receive is welling up in all of mankind. There is a power that has a hold on the earth and all who walk on it that compels us to want change and is beging reflected in a passion to work together.

This my friends is all the more reason to connect deeply with an understanding that respect for others truly is at the core of any sale.

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2 thoughts on “the art of the sale

  1. The art of the sale. I love the title! I recently heard that we’re all salesmen. Whether we like it or not, we are. We simply must embrace that and as you said here, to handle the sale like an artform. It takes nurturing, it takes giving before asking to receive and it must be built in a relationship that is genuine… even if both parties know the end result is a sale.

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